We believe deeply in the value of knowledge, and recognize that a lot of data is collected but never fully used to discover all that it has to impart. Researchers are dedicated to analyzing data until they find meaningful insights. This can be an invaluable and free service to you in learning about and engaging more deeply with the data you already collect. You are also supporting the importance of research in your area of focus.

Researchers have academic freedom and a fundamental commitment to the truth. We, and you, can approve or disprove individual studies and control what they share for privacy reasons. But we cannot dictate what a researcher finds. For legitimate reasons, some of your data may not be something you want to open for external analysis. But for much of your data, that might be highly valuable and garner you insights you could not otherwise gather without a full R&D department.