Bill is a Founding Fellow of the Institute for Mental Health at the University of British Columbia, serves as General Chairman of the US/Canada Forum on Mental Health and Productivity and in September, 2014, co-chaired a meeting of top US business and military leaders in Denver Colorado on suicide prevention. In 1998 he also co-founded the Global Business and Economic Roundtable on Addiction and Mental Health which he led for 13 years, closing its doors to launch Mental Health International in order to mobilize European corporations in a campaign to reduce the impact of depression in workplaces across Europe.

Bill now serves as Chairman of the European Business Leadership Forum for Workplace Mental health and its campaign to 'Target the Impact of Depression' and has travelled to 20 European capitals in 24 months to recruit major employers with more than 1.5 million employees in an unprecedented business-led campaign. The Forum - short name, TARGET - produced a European Business Charter and six pilot projects to test management practices aimed at reducing risk and disablement associated with chronic job stress and depression.

Bill has spoken widely not only to business and scientific organizations but also to caregivers,teachers, police, military and first responders across Canada, the United States and now Europe. He was the one and only sworn civilian adviser to the RCMP on mental health issues facing our national police force. His professional career spans business, journalism, broadcasting, the arts, major league sports and government service.

November 20, 2015, McMaster University conferred upon Bill an Honorary Doctorate of Laws, its highest recognition, for his work in the mental health field since 1998.